Amrit Grewal

Head – Brand Strategy & Partnerships, Bright Hospitality Pvt. Ltd.

With over 15 years of experience across hospitality, lifestyle, and automotive sectors, Amrit Grewal brings strategic insight and creative flair to every brand she leads. At Bright Hospitality, she drives brand strategy, partnerships, and community engagement, starting with the culturally rich venture Ikk Panjab in Gurgaon and Chandigarh.

Her career includes key roles with brands like Indian Accent, Farzi Cafe, SAGA, MINI India, and Capital Harley-Davidson—where she led brand launches, repositioning, and impactful campaigns.

Amrit specializes in aligning brand identity with business goals through storytelling, influencer programs, and immersive experiences. At Bright, she shapes brand language, curates events, and ensures cohesive guest and team experiences across all touchpoints.

Passionate about culture, people, and purposeful marketing, Amrit continues to build brands that resonate deeply with audiences and communities.