Saksham Sidana

MARCOM & EXECUTION LEAD

Saksham is an instinctive builder—a strategist who loves to connect the dots between creative vision and measurable success. With a background rooted deeply in high-energy experiential marketing, event technology, and arts & entertainment, he has a unique knack for identifying trends and leveraging insights to create cultural moments. He thrives on finding hidden opportunities for growth, whether it's optimizing a customer journey or orchestrating a massive live event.

After years spent architecting huge moments for brands and festivals, Saksham realized his passion lay in the most fundamental form of connection: food and community. He brings his ability to launch brands from scratch and his skill in fostering deep engagement directly to Bright Hospitality. He is drawn to the hospitality industry's dynamic pace and the opportunity to build brand loyalty that lasts well beyond a single event.

Saksham's method is characterized by a balance of strategic rigor and creative curiosity. He is the person who ensures that big ideas translate into real-world results. He excels at cross-functional collaboration, nurturing client relationships, and tackling problems head-on. His goal is simple: to make sure every brand under the Bright Hospitality umbrella doesn't just serve great food, but tells a compelling story that generates authentic excitement and palpable success.